Clarity Minute: Fewer Tasks. More Progress.

Do the work that actually moves your company forward.

Words I like:
Busy is not the same as effective.
More action is not more impact.
Do the work that actually moves you forward.

Some days I catch myself doing a lot but moving very little.
Jumping between chats.
Fixing tiny problems.
Closing tasks that look productive but change nothing.

I have lived this in Ordering.co and now while building Finitless.

It feels busy.
But it is not progress.

A Pattern I Had to Break

There were weeks when I worked from morning to night.
My calendar was full.
My messages were overflowing.
And yet the important things moved slowly.

I kept asking myself the same question.
How can I work this hard and still feel stuck?

Then I realized something simple.
I was confusing action with progress.

Movement and progress are not the same.

The Tool That Gave Me Clarity

Every time I feel scattered, I go back to my OKRs or Goals.
Quarterly objectives, defined in simple language.
They act like a filter.

When I look at them, it becomes obvious:
Which tasks actually matter
and which ones are just motion.

OKRs or Goals show me where the business needs to go.
Everything else is noise dressed as urgency.

A Practice That Works Every Time

Here is the small habit I use to reset my focus.

Pause for thirty seconds and ask:

Which task today moves one of my OKRs or Goals forward?

Then do that one thing first.
Before the chats.
Before the quick wins.
Before the distractions disguised as work.

This one habit has saved me months of wasted effort.

Why This Matters for Leaders

When you lead a company, you are always in demand.
People pull your attention in every direction.
It is easy to spend your whole day reacting.

But leadership is not about reacting.
Leadership is about moving the business forward.

OKRs or Goals give you direction.
Your discipline gives you progress.
Together, they keep you from drifting into busyness.

Final Thought

Movement is easy.
Progress is intentional.

If you want to break the cycle of doing a lot but achieving little,
start with one meaningful action tied to your OKRs or Goals.

One step forward beats ten steps sideways.

Keep growing
Sergio

PS. I will be sharing one of these every week. My goal is simple. Give value in every step of the process.