Founder Letter - Why I’m Starting "Clarity for Leaders"

Weekly useful ideas and AI tools to help CEOs and Leaders think clearer and grow faster.

Some of you are here because you read the personal email I sent earlier.
Others are discovering this for the first time on Substack.

Either way, welcome. This is a message I should have shared a long time ago.

A Quick Hello

Hi,

I’m Sergio Khoury, CEO of Ordering.co.

If we’ve met before, I’m glad we’re reconnecting.
If it’s our first time, it’s really nice to meet you.

If at some point, you used one of my products or reached out to us.
Thank you for that.
It means more than you know.

Why I’m Writing This

For a long time, I wanted to stay closer to the people who trusted us.
Not through product updates.
Not through marketing emails.

But through something more personal.

Something honest. Something useful.

I should have done this earlier.
I waited too long, and I’m sorry for that.

So today, I’m starting something new.

Introducing Clarity for Leaders

Clarity for Leaders is my personal weekly note.
Not a company newsletter.
Not corporate news.

It’s me sharing:

• what I’m learning as a founder

• how I’m building AI first companies

• the real challenges behind the scenes

• the tools and ideas that help me think clearer

• simple ways to move faster in your own journey

If you’re building something, leading people, or trying to get unstuck,

I think this will help you.

What’s Changing

A lot is shifting right now.

Ordering.co is going through a full transformation.
We’re becoming an AI first company.
New focus. New energy.
Simpler products. Stronger execution.

I’m also building a new company, and I’ll share that journey openly.
The wins.
The mistakes.
The lessons that actually matter.

What You’ll Receive Each Week

Expect a few things:

• Short ideas you can use right away

• AI tools that make your work lighter

• Stories from the trenches

• Clear frameworks for thinking and leading

• Early access to everything we’re building

And when the time is right,
there will be real business opportunities too:

• distribution

• partnerships

• ways to use our new technology in your own company

If You’re Here, You Belong Here

If you’re someone who likes to grow, improve, and stay ahead,
you’ll find value here.

Thank you again for being part of our story in any way.

Sergio Khoury