The Power of Day One

A reminder to stay hungry, curious, and bold — no matter how far you’ve come.

Jeff Bezos built Amazon with a simple philosophy:

“It’s always Day One.”

Day One means staying hungry, curious, and humble — no matter how big you get.

Because Day Two is when success makes you comfortable.

Day Two is when you start defending what you’ve built instead of building what’s next.

Day Two is when companies — and people — stop growing.

Bezos said:

“Day Two is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that’s why it’s always Day One.”

Day One is a mindset.

It’s not about the size of your company or the stage of your life — it’s about how you think.

Every new project. Every idea. Every chapter.

You start with Day One energy — open, fearless, and focused on creating something that matters.

And that’s exactly where I’m starting again.

Day One.